Uday Kumar Madarapu

Designing thought-through product experiences that reduce friction and increase adoption.

Helped reduce onboarding drop-off by 30% for enterprise education products.

WGU Enterprise Design System

Designed and implemented a comprehensive enterprise-level design system for a large educational organization, improving design consistency, collaboration, and delivery speed across teams. The system unified design language and reusable components, accelerating product development workflows.

Standardization

95%

Efficiency

30%

WGU Enterprise Design System

Designed and implemented a comprehensive enterprise-level design system for a large educational organization, improving design consistency, collaboration, and delivery speed across teams. The system unified design language and reusable components, accelerating product development workflows.

Standardization

95%

Efficiency

30%

WGU Enterprise Design System

Designed and implemented a comprehensive enterprise-level design system for a large educational organization, improving design consistency, collaboration, and delivery speed across teams. The system unified design language and reusable components, accelerating product development workflows.

Standardization

95%

Efficiency

30%

AI Chatbot That Turned Browsers Into Applicants

This case study explores how an AI-powered chatbot was designed to guide prospective students through complex program choices, reduce decision friction, and increase enrollment conversions. The solution focused on personalized conversations, intent-driven flows, and seamless integration into the university’s existing digital experience.

Premium UX Template for Framer

Conversions

+30%

Bounce Rate

-55%


Revamping an E-Commerce Website

Redesigned an existing e-commerce website to improve the user experience and increase sales, including a streamlined checkout process and improved navigation.

Premium UX Template for Framer

Standardization

95%

Efficiency

30%

AI Chatbot That Turned Browsers Into Applicants

This case study explores how an AI-powered chatbot was designed to guide prospective students through complex program choices, reduce decision friction, and increase enrollment conversions. The solution focused on personalized conversations, intent-driven flows, and seamless integration into the university’s existing digital experience.

Premium UX Template for Framer

Conversions

+30%

Bounce Rate

-55%


HealthFul: Revolutionizing Urgent & Emergency Care Navigation

HealthFul is a digital solution designed to help users navigate urgent and emergency care more effectively by providing real-time facility wait times, AI-powered symptom guidance, and seamless navigation, so patients can make smarter, faster decisions during medical emergencies.

Conversion Rate

12%

Efficiency

4.8*

Developing a Mobile Health Tracking App

The client, a well-established e-commerce platform, sought to improve their website's navigation to enhance user experience and increase conversion rates.

Standardization

150%

Efficiency

30%

HealthFul: Revolutionizing Urgent & Emergency Care Navigation

HealthFul is a digital solution designed to help users navigate urgent and emergency care more effectively by providing real-time facility wait times, AI-powered symptom guidance, and seamless navigation, so patients can make smarter, faster decisions during medical emergencies.

Conversion Rate

12%

Efficiency

4.8*

Furniture Space - Fostering Gratitude Through Design

Furniture Space is a human-centered platform that reimagines how international students acquire furniture while strengthening community bonds. The solution combines efficient logistics, trust mechanisms, and gratitude-driven interactions between donors and recipients.

Conversion Rate

20%

Efficiency

95%

Optimizing a Corporate Intranet

A leading bank wanted to revamp their mobile app to provide a more user-friendly and secure experience

Standardization

95%

Efficiency

30%

Furniture Space - Fostering Gratitude Through Design

Furniture Space is a human-centered platform that reimagines how international students acquire furniture while strengthening community bonds. The solution combines efficient logistics, trust mechanisms, and gratitude-driven interactions between donors and recipients.

Conversion Rate

20%

Efficiency

95%

Product Designer and expert in

UX/UI Design

UX/UI Design

UX/UI Design

UX/UI Design

UX/UI Design

with over

4 years

4 years

4 years

4 years

4 years

of industry experience.

Expertise extends to

Research-driven UX, Design Systems, and Product Thinking

Research-driven UX, Design Systems, and Product Thinking

Research-driven UX, Design Systems, and Product Thinking

Research-driven UX, Design Systems, and Product Thinking

Research-driven UX, Design Systems, and Product Thinking

enabling the creation of intuitive and scalable digital experiences.

Currently looking for

Product Designer

Product Designer

Product Designer

Product Designer

Product Designer

opportunities.

Product Designer and expert in

UX/UI Design

UX/UI Design

UX/UI Design

UX/UI Design

UX/UI Design

with over

4 years

4 years

4 years

4 years

4 years

of industry experience.

Expertise extends to

Research-driven UX, Design Systems, and Product Thinking

Research-driven UX, Design Systems, and Product Thinking

Research-driven UX, Design Systems, and Product Thinking

Research-driven UX, Design Systems, and Product Thinking

Research-driven UX, Design Systems, and Product Thinking

enabling the creation of intuitive and scalable digital experiences.

Currently looking for

Product Designer

Product Designer

Product Designer

Product Designer

Product Designer

opportunities.

Product Designer and expert in

UX/UI Design

UX/UI Design

UX/UI Design

UX/UI Design

UX/UI Design

with over

4 years

4 years

4 years

4 years

4 years

of industry experience.

Expertise extends to

Research-driven UX, Design Systems, and Product Thinking

Research-driven UX, Design Systems, and Product Thinking

Research-driven UX, Design Systems, and Product Thinking

Research-driven UX, Design Systems, and Product Thinking

Research-driven UX, Design Systems, and Product Thinking

enabling the creation of intuitive and scalable digital experiences.

Currently looking for

Product Designer

Product Designer

Product Designer

Product Designer

Product Designer

opportunities.

Skills

Skills

UX Design

UX Design

UI Design

UI Design

Product Design

Product Design

Consulting

Consulting

Design Systems

Design Systems

Front-End Development

Front-End Development

Workshops

Workshops

Design Sprint

Design Sprint

Interaction Design

Interaction Design

User Testing

User Testing

Usability Testing

Usability Testing

UX Research

UX Research

Leadership

Leadership

Mentoring

Mentoring

No-Code

No-Code

+ More

+ More

+ More